A website requires routine maintenance — without it, your website will go offline. That’s why businesses need to ask not only, “How much does it cost to build a website?” but also, “How much does it cost to maintain a website?”.

How much does a website cost per month?

On a monthly basis, your website can cost $35 to $5000 per month. It’s worth mentioning, however, that prices can fluctuate month to month. In some cases, service providers may even request upfront payment for the entire year.

How much does a website cost per year?

On a yearly basis, your website can cost $400 to $60,000 per year. In some cases, your annual website maintenance costs may increase due to one-time investments, like the redesign of a logo or critical page. Want to learn more about website maintenance costs?

Jump ahead to our breakdown of ongoing website costs, from regular maintenance to domain name renewal. If you want to learn more about our website maintenance services, contact us online or call us at +1 (909) 296-4515 to chat about your website!

Marketing website costs for 2023

In today’s online marketplace, it’s become critical for companies to invest in digital marketing. This marketing sector consists of online strategies that improve your online visibility, resulting in more site visits, conversions, and revenue. Even if your company operates offline, you can use your website to drive in-store visits. Why? Today’s businesses and consumers rely on search engines, like Google, as well as social media and email to discover new products, brands, and places to spend their money.

When it comes to how to do local SEO, you’ll need to focus on these seven local SEO strategies. If you opt for local SEO services from Adlevel, we can handle all of these steps for you!

1. Optimize your Google Business Profile listing

Hallmarks of local search, Google Business Profile listings contain key information about businesses — and they appear when people search companies near them. For example, a quick search for “best pizza shop near me” yields the following results.

The listings at the top of search results make up Google’s local SEO 3-pack. Searchers can see the locations of these pizza shops on the above map, and clicking the results displays the restaurants’ Google Business Profile listings.

These listings contain key information like a company’s address, hours, website, phone number, and even images.

If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google Business Profile listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.

For more information on how you can optimize your Google Business Profile listing, check out our helpful blog post.

2. Build local citations

In addition to claiming your Google Business Profile listing, you’ll also want to build local citations.

These citations contain information like your company’s name, address, phone number, and website.

Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.

Sites like BrightLocal can help you get started building citations, and local business SEO services from companies like Adlevel can ensure your citations are updated and driving relevant traffic to your website.

3. Target keywords

To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.

Let’s look at an example.

If a dental practice in the Harrisburg area wants to rank in more local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords “Top Harrisburg Dentist” or “Award-winning Harrisburg Dentistry.”

In addition, the practice may consider creating some location-specific pages on their site. For instance, they could create a page for “Harrisburg Dental Services,” and highlight various dental services they offer to Harrisburg residents.

Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.

4. Monitor ratings and reviews

For local businesses, it’s crucial to monitor and respond to online reviews.

Ratings and reviews can appear on your website, as well as third-party sites like Google Business Profile, Yelp, and Facebook. Positive or negative, it’s important that you reply to all reviews to show customers you take their needs seriously.

People look at reviews before visiting local businesses, so keeping your reviews updated and responding to questions and comments will encourage more people to visit your business.

Worried about putting in the time to manage your business reviews? Adlevel offers online review management services to keep your digital presence in tip-top shape.

5. Build links

Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.

How do you earn links?

Start by creating valuable content that targets local keywords related to your business. If other sites like what they see, they can link back to your site in their content.

Search engines like Google consider both the number and quality of backlinks when ranking sites, so it’s important to have a strong backlink profile, complete with links from authority businesses in the local area.

A company can invest $300 to $100 million per month on a PPC campaign.

What is PPC?

PPC refers to an advertising strategy that operates on a pay-per-click pricing model. Unlike traditional ads, which see your company pay upfront, your business pays only for the clicks your ad earns. This pricing model makes PPC one of the most cost-effective ad strategies for businesses today.

A PPC ad can appear in several locations, including search results. With a PPC ad, your company earns a valuable spot at the top of search results. That’s why PPC is a go-to tactic for businesses building their SEO strategy.

Like SEO, PPC directs users to a relevant page on your website.

Why does PPC matter?

Businesses earn $2 for every $1 they invest in PPC, which is why it’s a trusted digital advertising strategy. Even better, people who click on ads are 50 percent more likely than an organic visitor to purchase a product.

Why?

With PPC, you’re targeting users that are ready to buy, versus research a product. If you want consumers to complete their purchase, however, you need to provide them with an intuitive and easy-to-use website. That’s why it’s important to keep up with routine website maintenance costs.

How much does PPC cost?

If you invest in PPC, your company can spend $300 to $100 million per month.

This total includes your ad spend, as well as ad management. While your ad spend goes directly to the advertising platform, like Google, your ad management goes to the digital marketing agency overseeing your campaigns.

With professional copywriting for your website, your business may spend $50 to $500 per page.

What is professional copywriting?

Professional copywriting focuses on creating on-brand content for your website. It can also include content optimized for SEO, which is why many businesses will partner with a full-service digital marketing agency — you can access all the services you need in one place.

Why does professional copywriting matter?

While visuals are an immense help to shoppers, so is content. Consumers read almost 12 pieces of content before purchasing an item, which is why well-written content, from sales copy to blog posts, is in-demand.

Plus, if your company’s investing in SEO and PPC, you want to direct users to helpful website content. If you send shoppers to poorly written pages — or pages with almost zero content — it can push users away from your company.

How much does professional copywriting cost?

Rates for professional copywriting vary, with companies spending $50 to $500 per page.

If your company occupies a technical, complex industry, you can expect to pay more for professional copywriting due to the expertise required. In comparison, a nontechnical business can often spend less and still receive high-quality content for their site.

When it comes to content marketing, businesses spend $2000 to $10,000 per month.

What is content marketing?

With content marketing, your company focuses on creating relevant content for your target audience. This content, which can concentrate on top-of-the-funnel and bottom-of-the-funnel shoppers, answers user questions, builds user trust, and guides users to purchase.

For example, your business may publish regular blog posts, online guides, or infographics. All this content requires a home, however — your website. With the continuous addition of new content, your company needs to ensure your site remains up-to-date and functional.

Why does content marketing matter?

For companies worldwide, content marketing is an essential digital marketing strategy.

Compared to traditional marketing, it generates three times more leads. Even better, it almost doubles website conversion rates, which can mean more purchases, email sign-ups, or calls, actions that can all improve your company’s performance.

How much does content marketing cost?

Companies can invest a significant amount in content marketing — and earn a substantial return. In most cases, however, businesses spend $2000 to $10,000 per month. This total includes the cost of partnering with a digital marketing agency for this service.

With social media marketing and advertising, businesses can spend $4000 to $7000 per month.

What is social media marketing and advertising?

Social media marketing focuses on improving your company’s brand awareness via social media platforms like Facebook, Instagram, and LinkedIn. In some cases, social media can also drive website visits and purchases.

While brand awareness doesn’t provide immediate value, it can lead to long-term gains. A user that follows your business on social media, for example, may become more loyal due to your active presence. They may even refer friends and family to your business.

That’s why more than 50 percent of users that follow a brand on social media are loyal to it.

Why does social media marketing and advertising matter?

For consumers today, social media is a go-to hub for product recommendations, as well as customer service. Studies show that 74 percent of people use social media when making a purchase decision, with 80 percent receiving advice about a purchase through a social media platform.

With social media marketing, your business can place your company front-and-center. Plus, you can take an active role in user discussions about your products and services. You can even respond to user reviews, comments, and questions to maximize your impact.

How much does social media marketing and advertising cost?

Companies can spend $4000 to $7000 per month on social media marketing and social media ads. This cost depends on several factors, including the number of social media platforms you target and the number of ads you run.