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Explore one of these categories to go more in-depth on a specific web design topic or keep reading for our beginner’s guide to web design, complete with additional web design resources.

  • Learn the basics of web design

  • Learn key web design terminology

  • Get the latest web design statistics

  • Learn about web design technology and tools

  • Learn about web design for SMBs

  • Learn about web design for B2B companies

  • Learn about web design for B2C companies

  • Learn about web design for ecommerce companies

  • Learn about web design for enterprise companies

What is web design?

The main focus of web design is improving your website’s aesthetic appearance and usability by creating various graphical elements. These elements include features such as infographics, ads, and logos and enhance the visual look and feel of a website. When web designers work on websites, they focus on how these elements come together to create a good user experience for site visitors.

Why is web design important?

The design of a site is the first thing any new user sees. Making a positive first impression should be a focus for any business. A clean, high-quality page will create a much better impression than a page that looks unappealing and outdated.

Another benefit of good web design is that it improves your search engine optimization or SEO. Google wants to rank sites that provide users with good experiences. Users also spend more time on well-designed websites, which sends positive signals to Google, leading to higher rankings.

Learn more about the basics of web design

  • Web design basics resources

    • What Is Web Design and How Can You Optimize It?
    • What Is Web Design and Development?
    • What Does a Web Designer Do?
    • Web Design vs. Web Development: Key Distinctions
    • 6 Types of Web Design to Consider for Your Website
    • Why Is Web Design Important?
    • Why Your Small Business Needs Good Web Design Services

Web design tips

When designing your website, there are quite a few factors to consider.

One of the main tips to remember is that your website is a part of your brand and should reflect that. Make sure that the design of your site reflects your brand since that’s how people will remember you.

You should also create a simple homepage with functional navigation. A core aspect of website design is user experience. If you overwhelm your users with too much information on the homepage and confusing navigation, they may get frustrated and opt to leave your site. Keeping your homepage simple and your navigation easy to use will keep users engaged and on your site longer.

One last key tip is ensuring that your site works well on devices of different sizes. You can achieve this with responsive design, which helps your website adapt to devices of all sizes to provide the same experience to everyone.

Get more web design tips

  • More web design tips and ideas

    • 7 Web Design Ideas for Creating a Website That Drives Results
    • 9 Professional Web Design Tips
    • 5 Important Steps Involved in the Website Planning Process
    • 10 Elements of High-Quality Web Design
    • Rapid Web Design | 6 Steps to Build Your Dream Website Fast
    • 7 Website Design Best Practices
    • High-End Web Design | Creating a High-End Website
    • 7 Tips for Commercial Web Design
    • A Guide to Layout Types & Ideas for Web Design
    • A Look into Color Theory in Web Design
    • A Basic Look at Typography in Web Design
    • Colors in Web Design: An Exploration
    • 6 UI Tips to Take Your Website to New Heights
    • Improve Web Design: 7 Site-Enriching Web Improvement Ideas
    • Minimalism in Web Design: A Guide
    • Simple Website Design Ideas to Transform Your Online Presence
    • 8 Tips for Using Images in Website Design
    • 10 Modern Web Design Trends
    • Website Inspiration | 50 Clean Web Designs to Emulate
    • What Heat Maps Tell Us About Web Design
    • Should I Redesign My Website?
    • What Is ADA Compliance? (And What It Means for Your Site)
    • Is My Website ADA Compliant? How to Check (and Update) Your Site
  • Responsive design resources

    • What Is Responsive Web Design?
    • Tips to Create the Best Responsive Design
    • 6 Effective Tips on How to Make a Website Responsive
    • How Do Mobile and Responsive Websites Work?
    • Why is Responsive Design So Important?

Web design tools

There are lots of tools that can help you design websites, create graphics, and evaluate your designs. Find some of our favorites at the links below.

  • 16+ Best Web Design Software Tools
  • Color Picker
  • Random Color Picker
  • HEX to RGB or RGB to HEX Converter Tool
  • Lorem Ipsum HTML Generator
  • Website Design Cost Calculator
  • 5 Best Website Builders

Working with a web design agency

Professional web design helps you reach your business goals and ensure your users have the best experience possible. However, not everyone knows the ins and outs of creating a website that can meet their goals while keeping the site user-friendly. Top web design agencies like Adlevel can help with this.

Web designers are experts in their craft and have a lot of resources available to them. You can rest assured that your website is in the best hands and will be properly optimized to increase a user’s time on page, your page speed, and more.

Professional web designers also have the time necessary to put into your website. If you’re trying to do it all on your own, you may feel rushed to finish the web design on top of other business deadlines. A professional design agency can craft your perfect website, giving you more time for other aspects of your business.

Learn more about web design services

  • Tips on how to find and choose a web design agency

    • 9 Tips for How to Find a Website Designer (& Where to Look)
    • 10 Tips for Finding the Best Web Design Partner or Designer
    • 3 Things a UX Design Company Can Do for Your Website
    • 8 Qualities of a Great Web Designer
    • 12 Questions to Ask a Web Designer to Find the Perfect One
    • Who Are the Best Web Design Companies?
  • Web design services

    • Website Design Services
    • Responsive Web Design Services
    • Web Design Agency
    • Custom Web Design Company
    • Professional Web Design Company
    • How Much Does a Website Cost?
    • Web Design Pricing
    • Responsive Web Design and Development Pricing

How web design fits into your digital marketing strategy

Your website is the foundation of your online presence. Digital marketing helps you drive traffic to your website, increase your visibility online, and meet your business goals.

Check out these resources to learn about digital marketing strategies to pair with your web design and how these strategies and your website design impact one another.

  • Web design and digital marketing resources

    • 5 Ways Web Design Impacts Customer Experience
    • Integrating Content Strategy Into Your Web Design Process
    • Web Design and SEO: 7+ Factors to Optimize for Top Rankings
    • How Web Design Impacts Content Marketing
  • Learn about addittional digital marketing channels and strategies

    • Digital Marketing
    • Pay-Per-Click (PPC) Advertising
    • Advanced Digital Marketing
    • Ecommerce Digital Marketing
    • Email Marketing
    • Walmart Marketplace Marketing
    • B2B Digital Marketing
    • Amazon Marketing
    • Digital Marketing Analytics
    • Web Design
    • Social Media
    • Content Marketing

Learn more about web design

If you’re looking for a web design partner for your business, look no further than Adlevel. We’re a leading web design agency in the U.S. with more than 25 years of experience. We have a proven track record of increasing client revenue and can take your website to the next level.

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