What is the ROI Dashboard?
The ROI dashboard is a service offered by Adlevel as a part of MarketingCloudFX, a proprietary software exclusive for Adlevel clients. ROIDashboard measures your business’s return on investment with every $1 you invest with Adlevel. It also regularly provides you with a snapshot of real-time metrics for your business across various channels.
What can the ROI Dashboard do for me?
The multiple tracking features on ROIDashboard give you all of your important ROI data in one, easy to navigate dashboard that is personalized to you and your business. Some metrics listed on the dashboard include:
- Revenue – Revenue is calculated based on leads through MarketingCloud
- Cost-per-lead (CPL) – The cost per lead or CPL is the cost for every lead that is generated based on leads tracked through MarketingCloud
- Leads – Leads are the number of web forms filled out tracked by MarketingCloud.
- Calls – Call numbers are tracked by CallTracker.
All of the calculations are based on the amount of money you invest with Adlevel and does not include any 3rd party spends you may have such as Google Ads.
ROI and the other metrics displayed on the dashboard can be filtered by choosing a start and end date to view your data over a certain period of time.
The metrics can also be tracked by medium and can be filtered by organic search, PPC, organic and PPC, direct, referral, email marketing, social media or offline/print sources.
Graphs and charts are also listed on ROIDashboard, all of which provide a visual of how your business’s metrics are changing overtime:
ROI and the other metrics displayed on the dashboard can be filtered by choosing a start and end date to view your data over a certain period of time.
The metrics can also be tracked by medium and can be filtered by organic search, PPC, organic and PPC, direct, referral, email marketing, social media or offline/print sources.
Graphs and charts are also listed on ROIDashboard, all of which provide a visual of how your business’s metrics are changing overtime:
- Revenue – Revenue is calculated based on leads through MarketingCloud
- Cost-per-lead (CPL) – The cost per lead or CPL is the cost for every lead that is generated based on leads tracked through MarketingCloud
- Leads – Leads are the number of web forms filled out tracked by MarketingCloud.
- Calls – Call numbers are tracked by CallTracker.
In addition to the main dashboard, you can use the configuration tab under ROI Dashboard to keep track of your monthly budget by listing the start month, last month, budget and estimated local and calls.
Your ROIDashboard is regularly updated and tracked regularly by our FX team members. Just like the other tools in MarketingCloudFX, ROIDashboard provides you with full transparency and allows you to check your metrics at your convenience and as often as you like.
Your ROIDashboard is regularly updated and tracked regularly by our FX team members. Just like the other tools in MarketingCloudFX, ROIDashboard provides you with full transparency and allows you to check your metrics at your convenience and as often as you like.
Why should I use the ROI Dashboard?
Tracking ROI overtime is valuable for any business and is a valuable tool to utilize when you are making decisions for your business. The ROIDashboard service provided though MarketingCloudFX gives you and others executives in your business the metrics needed to establish value from the partnership between you and your business and the team at Adlevel.
Ready to get started using ROI Dashboard?
ROIDashboard and the other services offered through MarketingCloudFX provide Adlevel clients with powerful data and valuable service, all while saving them money. If you are interested in adding the ROIDashboard service to your Adlevel account or are interested in learning more about the services that Adlevel has to offer, contact us!