What is the goal of enterprise PPC?
PPC advertising is a powerful strategy for boosting site traffic — and ultimately qualified leads and revenue.
At Adlevel, we understand the importance of maximizing ROAS, no matter your budget. However, for companies, like yours, with monthly PPC budgets over $25,000, it’s even more important to improve budget efficiency and earn the best possible results from your paid ad campaigns.
What is ROAS? If you’re used to running large-budget PPC campaigns, you’re probably familiar with the ROAS formula: ROAS = Total campaign revenue / Total campaign cost.
But what does ROAS mean in terms of business impact?
Ultimately, enterprise PPC management plans should maximize ROAS and focus on providing tangible results for your business. Whether you’re looking to increase leads or boost ecommerce sales, digital ad management plans can help you achieve those goals while making the most of your budget.
3 tips for maximizing ROAS
Now that you understand the goal of enterprise PPC, let’s take a look at three tips for improving your ROAS.
1. Set up conversion tracking
If you want to drive the best results, you need to enable conversion tracking for your paid ad campaigns. This allows you to pinpoint which ads drive the most valuable conversions for your enterprise business.
If you find success with a particular platform or type of paid advertising, you can allocate more spend to top-converting ads. On the other hand, you can decrease your budget for ads or platforms that don’t perform.
Setting up conversion tracking is essential if you want to understand the types of ads that work best for your company.
2. Implement ad targeting to reach valuable leads
Most paid ad platforms offer advanced targeting options that allow you to target leads based on demographic information, location, and even the device they use to view your ads.
These targeting options, and more, help you connect with your most valuable audience — people who are likely to purchase your products and services.
If you want to maximize ROAS, implement ad targeting to reach more qualified leads.
3. Monitor and optimize your paid ads
Finally, it’s important to remember that PPC isn’t a set-it-and-forget-it strategy. It requires continual monitoring and optimization if you want to earn the best ROAS.
Fortunately, PPC partners like Adlevel can help. Our enterprise PPC plans feature advanced reporting and optimization options that maximize results for clients.
Keep reading to learn more about our digital ad management process.
Our approach to enterprise PPC management
Adlevel takes a unique approach to enterprise ad management — combining insights and research from our team of paid ad strategists with AI-powered data to drive the best results possible.
When you work with us, you’ll have access to an entire team of paid search analysts. From search ads to display advertising on Google, Bing, and more, our experts specialize in numerous areas of PPC. No matter the platform or type of ads you use, expert advice is just a click or phone call away.
In addition to our team of PPC experts, Adlevel clients receive access to our proprietary lead and conversion tracking software, MarketingCloudFX.
With MarketingCloudFX, you can easily monitor campaign results, and we’ll help you make necessary improvements to get even more from your paid ad budget.
We don’t rely on robots to manage your PPC campaigns. Instead, MarketingCloudFX leverages AI powered by IBM Watson to stay ahead of trends and offer strategic recommendations compiled from billions of data points. MarketingCloudFX allows you to:
By combining industry-leading insights and research from our team with exclusive AI data, we created a formula that drives impressive PPC results.
What’s included in enterprise PPC plans from Adlevel?
At Adlevel, we offer transparent pricing and deliverables for our enterprise PPC plans. Not all PPC agencies publish this information online, but we want our clients to know upfront what they can expect when investing in our services.
Here are just a few highlights of what you’ll get with our custom, enterprise PPC plans. For a complete breakdown, check out our pricing table above.
When people search keywords related to your business, you want to appear at the top of results — and paid search ads allow you to earn top spots.
Search ads appear at the top of search engines like Google and Bing — above organic search results.
This is extremely important since top rankings make your business appear more trustworthy. Earning top results with search ads also allows you to earn more clicks, site visits, and conversions.
The best part of search ads? You only pay when people click your listings.
In addition to maximizing your budget, this means you’ll avoid wasting money trying to advertise to searchers who aren’t Enterested in your products or services.
Our enterprise PPC plans also include display advertising on Bing and Google’s Display Network.
Instead of advertising in search results, display advertising allows you to place ads on a number of sites across the Enternet.
For example, the Google Display Network alone gives you access to 90 percent of Enternet users with advertising options on more than two million websites, videos, and apps. You can even target specific websites, contexts, audiences, and locations.
The reach and targeting options available with display advertising give your enterprise business the ability to reach and convert your most valuable customers. Adlevel will help you manage ad creation and placement to get the most from your paid ad budget.
With remarketing, you can show ads to people who have previously demonstrated Enterest in your business, products, or services.
Remarketing is an extremely valuable tool since people who see retargeted ads are 70 percent more likely to convert.
How does remarketing work?
If people browse specific products or services on your site or place items in their carts and leave without buying, you can use remarketing to remind them of these items as they visit other sites.
This is a great strategy for encouraging them to come back to your site and ultimately purchase — and remarketing is included in our enterprise PPC plans.
Our enterprise ad management plans also include shopping ad creation and management.
On search engines like Google and Bing, shopping ads allow you to promote inventory, increase website and store traffic, and reach high-quality leads.
Shopping ads display photos of your products, along with text, to give searchers an inside look at your offerings and encourage them to visit your site or store to learn more. You can even include key information like product titles, prices, and your store name.
Specialized media buys on websites
Want to purchase ad space on websites where your audience spends time online?
Adlevel enterprise PPC plans include specialized media buys to boost your brand awareness and allow you to connect with target customers.
This is a great way to boost lead quality — and ultimately turn more leads into loyal customers.
Development of ad creatives and landing pages
In addition to managing your ad spend, we’ll also handle the creative aspect of your PPC ads.
Your PPC bid isn’t the only thing that determines ad placement. This is especially true for paid ads in search networks like Google.
If you want your ads to rank at the top of search results, you need to understand and improve quality score — the rating assigned to your Google account. Quality score is based on a number of factors like:
- Click-through rate
- Past campaign performance
- Ad relevance and quality
Ad creatives and landing pages play a huge role in boosting clicks and conversions, as well as ensuring the relevance and quality of your paid ads.
At Adlevel, we design your PPC ads and landing pages with conversions in mind. When you partner with us, you can rest assured that we’ll design ads that drive results for your enterprise business.
Video advertising is a powerful strategy, especially when coupled with paid advertising. In fact, videos can boost conversions by 80 percent.
If your enterprise business doesn’t already use video advertising, it’s time to get started. With our enterprise ad management plans, we’ll help you implement video ads across a number of platforms, including social media sites like Facebook, Twitter, and YouTube.
Video advertising helps your enterprise business stand out online, and custom videos help you engage and convert valuable leads.
Geofencing ad campaigns allow you to target custom audiences and locations with pinpoint accuracy.
For example, you can use geofencing to show ads to customers visiting an industry event, competitors’ location, and more. Geofencing operates using GPS or radio-frequency identification (RFID) technology — and it allows you to create virtual fences that range from one meter to 30,000 meters.
Advanced location targeting helps you reach qualified leads in a certain area and encourage them to visit your store or website.
Keep reading to learn more about why Adlevel is a top enterprise PPC company.
The Adlevel difference: What makes us a top ad management company?
What makes Adlevel a top paid ad management company?
We’re glad you asked. Learn what makes us different.
We have an experienced PPC team
Our team of 500+ PPC specialists has years of experience managing online ad spend for enterprise businesses just like yours.
We combine exclusive research and insights to help clients maximize their paid ad budgets and conversions. And our PPC team is versed in every single aspect of paid advertising — from search and display ads to remarketing, shopping ads, and more.
No matter your question, we’re always a click or phone call away and ready to help.
We give clients access to exclusive AI software
In addition to our world-class team, Adlevel clients have access to MarketingCloudFX, our proprietary AI software, powered by IBM Watson.
MarketingCloudFX data allows your enterprise business to boost ROAS, while reaching and converting valuable leads.
Integrating with platforms like Salesforce, Marketo, Shopify, Amazon Seller Central, Facebook Custom Audiences, and more, MarketingCloudFX offers clients a seamless PPC experience. And it’s free for Adlevel clients.
We’re a Google Premier Partner
Want more proof? Adlevel is a Google Premier Partner. This means:
- Our PPC specialists are Google Ads certified
- We meet Google’s performance requirements by maximizing ad revenue and growth for clients
- Our 90-day ad spend exceeds $10,000 USD across managed accounts
If you like the sound of that, keep reading to learn more about what’s included in our enterprise PPC plans and what it looks like to partner with Adlevel.
We’re dedicated to client success
Adlevel combines an experienced PPC team, world-class research, and AI data, to deliver the best possible results for clients. Our team is dedicated to your success, and it shows.
In the past five years, Adlevel has generated $3 billion in revenue for our clients — and we’re excited to drive results for your enterprise business.
Don’t take our word for it, though. Check out our 1020 testimonials to hear how we’ve helped grow clients’ businesses.
FAQs about enterprise PPC services
Looking to learn more about enterprise PPC services? Browse our FAQ:
What are enterprise PPC services?
Enterprise PPC services are pay-per-click services that help enterprises increase their online visibility, leads, and sales. Typically, enterprise PPC services will manage larger ad spends, oversee multiple ad campaigns, and execute on complex PPC tactics.
How much do enterprise PPC services cost?
Prices for enterprise PPC services depend on multiple factors, including your PPC agency and monthly PPC ad spend. Typically, enterprises will spend significantly more than the average cost of PPC services, which is $300 to $100 million per month.
Create your custom paid search strategy today
Want to learn more about how enterprise PPC services from Adlevel can help you maximize ROAS and achieve your most important business goals?
Contact us online to speak with a paid search strategist. We’re excited to create a custom solution for your enterprise business!