Email marketing is one of the most cost-effective and beneficial digital marketing strategies available. It allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more.
It’s common sense to provide your target audience with messages that they’re bound to see, and their inbox is a perfect place to do that.
By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. Not only will this be a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.
When you make it easy for subscribers to navigate from the email to your website, in the form of buttons and links throughout your emails, you’ll see more website traffic from your email campaign as well.
Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.
In fact, 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize emails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.
When you personalize an email, you can start by using the subscriber’s name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them.
You can also personalize the subject line, which is known to increase the likelihood that users will open the email by 26%.
You can also personalize the email content to each specific recipient based on what they’ve searched for on your website, items they’ve left in their cart, and prior purchases they’ve made.
You can suggest similar products, remind them about an item they left in their cart, or let them know that you still have the item in stock.
The ROI of email marketing is an incredible 4400%, which means for every $1 you spend on your email marketing campaign, you’ll essentially make $44 in profit.
With that kind of ROI, there’s no reason you shouldn’t be adopting an email marketing campaign for your business.
Whether it’s with a Facebook post, a button on your website, or a link on Yelp, you want to do everything you can to get people to visit your website.
When compared to tweets, emails are six times more likely to get a click.
In fact, email marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.
At the end of the day, conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, email marketing is a great way to do so.
To have the best possible campaign that is beneficial and effective, it’s crucial that you have an expert working on your campaign — from the automation to the content to the personalization, there’s a lot that goes into email marketing. If you put just anyone on the job, you likely won’t get the same results that you would get from an agency.
If you don’t have anyone on your team and want to hire an in-house freelancer, you could end up spending a lot of unnecessary budget. Not only will you have to pay them a salary, but you’ll also have to provide them with all the resources necessary to create the best possible email marketing campaign for your business.
- Do I have extra time in my schedule to learn about email marketing?
- Am I interested enough in email marketing to give it my all?
- After I learn about email marketing, do I have enough time to manage a campaign?
- Do I have time to reach out to potential customers?
- Do I have time to stay in touch with current customers?
If you find that both of the answers to these questions are “no,” it’s time to start looking for an email marketing management agency that fits your needs.
Why should you hire an agency? There are a few great reasons.
Your job is to run your business, and an agency’s job is to provide you with stellar email marketing services — and that’s just what they do.
Their entire day is spent talking with clients, learning new techniques, and keeping themselves up to date in the industry. There’s a reason they work at an agency, and it’s because they’re really good at what they do.
Not to mention, when you hire an agency that is comprised of experts, you’ll never have to worry about your campaign. They take care of everything for you, while showing you the ropes along the way.
Adlevel is home to over 500 marketing experts who know just how to craft the perfect content for your emails, manage your campaign, and consistently report the results. We’re so successful at our craft, that we’ve driven over 7.8 million leads for our clients.
You can finally go home and eat dinner with your family after a long day of work instead of staying late to work on your email marketing campaign.
At Adlevel, we offer monthly email content creation, a campaign strategy, email coding, split testing of subject lines, and so much more.
We’ll even distribute your emails, implement your landing pages, and provide monthly or quarterly lead generation reports, depending on your preference.
For example, segmenting your email campaigns means that you send a different email to different segments of your email list. This could mean a batch of emails that goes to subscribers that have shopped with you before and a batch that goes to subscribers that haven’t. Batches could go to recipients in different time zones, or recipients that take interest in different departments of your store.
Drip email campaigns are a way to nurture leads until they eventually convert. Each email is sent at the appropriate time in the marketing cycle and their content is built to encourage subscribers to convert at each stage of the marketing funnel.
This is extremely important when you want to consistently improve your email’s content, design, or approach.
Analytics allows your email marketer to give you information such as the open rate of an email, if a user clicked a link in the email, and other valuable information that helps you to decide how to shift your strategy if it’s not working to the best of its ability.