Recruitment marketing allows you to promote your job openings like you would a product or service — by showing off the best assets, informing about your brand, and exciting potential applicants.
After all, the goal is to sell the position — to the right candidate.
But why is it important to market open positions in such a way that excites users and sells the position? Simple! It’s for the future success of your company.
You provide what kind of qualifications the candidate should have, the daily responsibilities they’ll adopt, and a short list of benefits that they’ll receive from the company.
After a few weeks on a job site like Indeed, you have two applications. Both are qualified, but neither seems to have a zest for the job. With the need for a graphic designer looming, you choose the best-fit candidate out of your two applicants.
Two months after hiring the candidate, you realize that maybe they weren’t the perfect fit after all. They don’t seem to fit into your work environment, and they don’t share the same excitement you and your coworkers share for the job.
Though they’re qualified, they’re probably not the very best choice for the position, but your company needed a graphic designer, and you only had two applicants.
Another issue is that you have hired someone that doesn’t fit the culture of your brand and doesn’t share the same zest for their job that the rest of your team does. They do great work, but when it comes to bringing the very best to the table, you probably could have found a better candidate. Now your team is suffering.
You provide the qualifications that the candidate should have, and instead of just providing generic qualifications like Bachelor’s Degree and a GPA of 3.7, you also provide characteristics that they should bring to the table. You share that the perfect candidate should have a positive attitude and a passion for their work.
You also provide their daily responsibilities, but you word them in a way that excites applicants. You also include “providing positivity and happiness to the team,” as a responsibility. When you do so, applicants now understand that this is a required personality trait for this job, and that it’ll probably be required to be successful in the position.
You provide the benefits they’ll receive from the company and provide a statistic that shows that your company provides better benefits than any other in your industry. More excitement!
When you provide your brand description, you provide information like where you’re headquartered, the kind of work you do, the industries you serve, the results you’ve driven, and the culture you promote.
Digital recruitment is also largely about optimizing your listings to reach qualified candidates where they’re looking online, so you also post your job listings to social media and optimize them with important keywords.
After a few weeks on a job site like Indeed and sharing the open position on social media sites like Facebook and Twitter, you have 48 applicants. They’re all qualified, and at least 75 percent have a passion for their work, which you can tell by the enthusiasm in their responses. With the need for a graphic designer looming, the only issue you’re having is not being able to get through the huge pool of applicants on time.
After reading through resumes, you’re confident that you’ve hired the very best option for your company.
Two months after hiring the candidate, you realize that they’re truly the perfect fit. They share the same passion for the job that your team shares, and they bring positivity and light to the workplace.
Your brand is now better because of your new applicant. They’re producing great work, supporting the team, and adding to the culture.
In order to hire the perfect candidate, you need a recruitment marketing campaign to ensure that you’re advertising the job position correctly and appealing to the candidates that you truly want to hire.
A digital recruitment campaign also allows you to spread the word of the open position more easily, since we’ll help you share it on social media platforms.
If you don’t hire the right person for the job, it could put strain on your team, result in a lack of work being done, or even cause your company to lose money by training them and then ultimately firing them.
The best way to ensure that your brand stays exactly the way you’ve built it up to be in terms of culture and qualifications is to hire candidates that fit the bill.
And the only way to hire candidates that fit the bill is to recruit them in the right way with digital recruitment marketing.
Here are a few of the services that we offer:
It’s important because it allows you to target your most qualified pools of applicants with the keywords that they search to find jobs.
Each of our digital recruitment marketing packages includes the setup of Google Analytics, Google Analytics conversion tracking, and custom dashboards on the platform.
This allows us to ensure that your job positions are performing effectively, and it helps us to figure out what we need to tweak in the campaign if they’re not.
With our winning combination of digital recruitment marketing services, you’ll be able to see more high-quality applicants for the jobs that you’re looking to fill within your company.
Social media is an ideal place to share your job listings because it can reach an enormous amount of people in a short amount of time.
When you work with Adlevel, we’ll ensure that your job listings are available on the best platforms to give you the best chance to find high-quality employees.
We’ll ensure that your copy is exciting and enticing for applicants so that they have a better chance of applying to the job, and be sure to include all the qualifications an applicant should have so that you receive only serious applicants from the start.
That’s why Adlevel measures, monitors, and analyzes the number of applicants you receive, where they’re coming from, and other key metrics to ensure that your recruitment marketing is as successful as possible.
We’ll use our findings to tweak your campaign so that it’s even more effective in the next month.
We’re home to over 500+ marketing specialists in all areas of the industry including SEO, PPC, content marketing, social media, and more. We pride ourselves on driving the best possible results for our clients.
Speaking of clients, we have over 1020 client testimonials that speak to the quality of our services. We work with tons of different industry niches to provide them with custom marketing strategies that help them meet their own personal business goals.
We are experts at creating the perfect job listings, optimizing them, and analyzing them over time so that you get the best applicants possible to better your team.