REVENUE DRIVEN FOR OUR CLIENTS
$3,021,182,299
REVENUE DRIVEN FOR OUR CLIENTS
$3,021,182,299
Explore one of these categories to go more in-depth on a specific digital marketing topic or keep reading for our beginner’s guide to digital marketing, complete with additional online marketing resources.
Use this table of contents to jump to a specific part of our digital marketing guide or keep reading for an introduction to digital marketing.
Digital marketing, also called online marketing, uses online channels, electronic devices, and digital technologies to promote a business, person, product, or service to an online audience.
Digital marketing consists of strategies such as search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, social media advertising, social media marketing, email marketing, and web design. Marketing via these channels is valuable for building brand awareness, generating website traffic, attracting qualified leads, nurturing leads, driving sales, reducing customer churn, and improving overall customer satisfaction.
Digital marketing is one of the fastest-growing marketing strategies in the world and has been for years. According to Forrester, companies will soon invest more than $140 billion per year in digital marketing.
Online marketing is a powerful, cost-effective, and transparent marketing solution for every business as it is highly customizable for almost every budget and industry. With digital marketing, multiple strategies can work alongside each other and benefit each other. It allows advanced targeting and personalization options, accurate campaign tracking and measurement, and continuous campaign performance feedback.
Digital marketing encompasses a wide range of strategies that use online channels and digital technologies. The most common digital marketing strategies include:
To grow your business and actively compete with your competitors in the 21st century, you need to have a strategic digital marketing plan. Here’s how to create yours in six steps.
Digital marketing analytics is the practice of measuring, managing, and analyzing your marketing campaigns’ performance.
Marketing analytics involves processes and technologies that allow you to analyze and improve your digital marketing campaigns. Tracking and analyzing your marketing is essential because it enables you to summarize your marketing efforts, demonstrate which strategies work, show trends over time, and plan better for the future.
A digital marketing agency completes research, creates digital marketing strategies, implements these strategies, and tracks their results. They may offer services such as SEO, PPC, social media marketing, web design, and more. Full-service digital marketing agencies provide a full suite of services, while other types of agencies focus on one or two channels.
Working with a digital marketing agency has many advantages as they have the experience, skills, and resources needed to create strategies that drive superior results. You can also get results much more quickly than if you had to do everything yourself. With this time savings, you can focus on other essential aspects of your business.
When choosing a digital marketing agency, it is important to consider these nine questions:
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