Each Adlevel client who signs up for an SEO plan, or any one of our other inbound marketing plans, receives detailed monthly reports from their dedicated Internet marketer. These reports are already customized for each client’s needs, and may include data on website revenue, traffic, and search engine optimization. However, some clients request additional data beyond what is included in our standard custom monthly reports.

Our advanced monthly reporting packages include more specific and in-depth reporting of revenue and traffic per channel, allowing you to make better decisions about your specific marketing channels. You will be able to gather more information about the leads and revenue attributed to external sources like social media and email marketing, as well as the revenue that can be attributed to search engines and your SEO campaigns.

In addition to per-channel reporting, Adlevel will set up specific, targeted goals, events, and dashboards in Google Analytics. This will allow you to review the number of visitors who are completing specific actions, including filling out a contact form or signing up for your email marketing, to make sure you get the most accurate data on your monthly SEO report.

Finally, along with the detailed reporting on these individual sources and channels, you will receive access to our proprietary MarketingCloudFX system. This will allow you to view new leads on your website, as well as identify the sources that sent them to you. MarketingCloudFX will also allow you to track companies visiting your website by name, giving you a better idea of who is interested in your products or services.

These reports can be tailored to your preference to focus on more complex marketing data, or presented in different formats that may suit the needs of your company.

At Adlevel, we want you to make the most of your data, and we can help you collect it. We know that from a marketing perspective, data means everything. To take advantage of every last drop, we’ve created a proprietary CDP software called MarketingCloudFX (MCFX).

This artificial intelligence-powered platform is home to more than ten smaller tools that work to bring you the best data and insights into your marketing campaign.

Check out what data you’ll have access to when you invest in CDP services from Adlevel:

LeadManager

Have you ever had trouble keeping track of your leads? Have you ever wanted to know more information about your leads? If so, LeadManagerFX can help.

This tool allows you to gain insight into how leads make their way to your site, in addition to what pages they visit and what campaigns drive phone calls.

The best part? All your lead data is in one place.

CallTracker

Like we mentioned before, calls are a big part of your business, and learning to make them as effective as possible is an art. You’ll be able to simplify the art of tracking calls with CallTracker.

This MCFX feature allows you to see real-time data concerning your phone calls, along with call transcriptions, the source of your phone calls, and more.

CallTrackerFX can multiply the effectiveness of your marketing campaigns since you can attach specific phone calls to each marketing strategy. Unique phone numbers allow you to track precisely where leads come from.

ContentAnalyticsFX and PredictionGeniusFX

ContentAnalyticsFX uses machine learning and artificial intelligence to help you understand the value of your content. You’ll be able to see visitor and conversion data, as well as the value of each page of content, and how much site visitors engage with each page.

This data is invaluable for helping you craft effective future content.

Content is the most critical part of your website, and you can spend countless hours crafting and posting content that you think has ranking potential. But what if it doesn’t rank for weeks, or it doesn’t rank at all?

PredictionGeniusFX can predict how a piece of content will perform in search engine results pages (SERPs), meaning that you won’t have to play the guessing game.

Your ranking is crucial to how much site traffic you receive, so having insight into how your content will perform gives you a leg up on your competition.

PredictionGeniusFX is the only tool of its kind, and you won’t be disappointed.

VisitorRecorder

Have you ever wondered what people do when they’re on your site?

VisitorRecorderFX will teach you!

You’ll be able to gain real-time insight into user behavior, how they interact with your pages, what buttons they press, and so much more. This kind of insight helps you understand how to craft a website that resonates with your target audience.

Personalize

In today’s world, personalization is critical. Users want to feel important and catered to, and with PersonalizeFX, you can create a website experience that does just that for your target audience.

With this tool, you’ll be able to tailor your website to visitors’ industries, companies, locations, and previous behavior.

CompetitorSpy

If you’ve ever wished you could spy on your competitors, now you can!

With CompetitorSpyFX, you can see data that outlines where your competitors get their traffic, what other companies look at on your website, and even what pages they view.

You’ll always be in the know with CompetitorSpyFX.

Currently using another platform?

Our MarketingCloudFX CDP software seamlessly integrates with the following platforms to help you make the most of your data:

You can think of a customer data platform’s architecture as a puzzle. The data platform is the bigger piece of a thousand-piece puzzle — it’s a storage area for data that comes from tons of different channels.

When you combine this data using customer data platform software, you’ll see trends and potential outcomes clearly, which allows you to make the best possible choices for your business.In layman’s terms, you can picture a customer data platform like a puzzle.

It takes audience demographic data from a specific channel, like paid advertising (one piece of the puzzle), email information from an email client (another piece of the puzzle), and so on to create a complete puzzle.

A CDP takes data from all areas, compiles it into one system, and helps you make decisions based on how that data works together. When explained in this way, it’s easy to see how a customer data platform is especially beneficial in the marketing industry.

Any data that you can collect, in any capacity, is more useful when used with customer data platform software.

Why? Because when data gets stored together, CDPs can draw conclusions based on all that data.

If you’ve ever heard the saying, “The whole is greater than the sum of its parts,” it perfectly describes the best customer data platforms.

Keep in mind that each category of data that you can store within a customer data platform is typically broken down into more categories.

Here are some data types that you can store within the best customer data platforms:

If you own a business, you know that you can’t create products or market them properly without understanding the demographics of your audience.

Here’s some beneficial demographic information that you should consider:

The answers to these questions can go a long way in helping you create and market a product that speaks to your target audience. The right customer data platform software can keep demographic data stored and organized correctly.

Ecommerce transactions

If you run an online business, you know it’s essential to keep track of your sales. Not only that, but it’s important to know where the sales came from, along with a long list of other data points.

Here are some ecommerce data points that your customer data platform software can store:

If having all your business data in one place wasn’t enough to entice you to opt for a customer data platform, let’s take a look at a few other benefits!

1. CDPs give you a birds-eye view of all your data

Like we mentioned before, customer data platform software lets you see all your company’s data in one place. It can integrate with other data platforms and allow all your data to work together to help you run your business more efficiently.

Instead of looking at data from each of your marketing strategies alone, you can sync data across marketing channels for a more comprehensive overview.

2. CDPs help you optimize your spending

When you’re able to see all your data at one time, it allows you to spot trends in the effectiveness of campaigns. If you see that a specific campaign isn’t producing, you can tweak it to increase its performance.

When you tweak your campaigns so that they perform better, it means you’ll be saving money. And you’ll avoid wasting marketing spend on poorly targeted campaigns.

For example, if you see that your ads just aren’t performing even when you dish out a relatively high CPC, you might want to tweak your strategy to optimize your spending. You may, for instance, work on the quality and relevancy of your ads, which can help minimize ad costs.

3. CDPs allow you to personalize marketing campaigns

With CDP services, you can leverage customer data to create relevant, personalized website content, email campaigns, and social media ads.

A whopping 77% of people choose, recommend, and even pay more for brands that provide personalized experiences. With CDP data, you can tailor your marketing messages to better meet the needs of your target audience.

CDPs allow you to show up at the right place and time and provide the right marketing messages that lead to more sales and loyal customers.

4. CDPs offer you a marketing advantage

If you’ve ever wanted a marketing advantage above your competitors, adopting a customer data platform is how you can do it.

Data is only as effective as your understanding of it. So often, data slips through the cracks simply because your business doesn’t have the time to interpret it, or even put it to use.

With so much data out there, you should use every bit to ensure that you’re squeezing every bit of potential out of the information available to you.

Data from each channel or different aspects of your business are effective on their own, but when you combine them to see the bigger picture, they’re even more effective.

You’ll have a massive advantage over your competitors who look at their data separately or not at all.

5. CDPs help you find new opportunities

Looking at large data sets can allow you to see things from a broader perspective. You may not have thought to look at your demographic data in tandem with your social media data before, but with a customer data platform, you can.

You’ll be able to spot patterns that open the door to new marketing opportunities that allow you to craft the perfect campaign.

For example, you may find that your social media posts aren’t getting the engagement that you’d like. After looking at your demographic data, also stored on your customer data platform, you find that the demographic you’re marketing to isn’t that active on the social media platform where you post.

Taking advantage of this data could open the door to a new opportunity that will allow you to improve your social media campaign and increase its effectiveness.

6. CDPs increase your efficiency

Any time you can organize an aspect of your business, you should take advantage of the opportunity. A more organized company means a more efficient business, and you’ll reap the benefits of your new-found efficiency with your customer data platform.

You’ll save time bouncing back-and-forth from your various platforms to gather data separately. Not only that, but if you’ve used spreadsheets to organize your data before, you can kiss them goodbye.

Although spreadsheets can be a decent way to organize information, once you’ve seen the effects of a customer data platform, you’ll wonder how you ever lived without it.